Highlight Your Keywords

Making your keywords standout is another way to allow both your reader as well as the search engines to understand the major topic of your page.

Here are the most popular ways to highlight your keywords.

1) Put the keywords in header h1 tags. Use of this header tag is probably the strongest way to make your keywords look important.

2) Use the strong or bold b tags to make your keywords bold.

3) Use your keywords throughout the page, preferably closer to the top of the page.

Take special care not to overuse any of the above suggestions. Overuse can lead to “over-optimization” which can have a negative impact on your rankings. If the search engines determine that your use of keywords or tags seems out of the ordinary, this can flag your site for deindexing which means it could be removed from the search engine database entirely.

Title Tag

One of the most important — and easiest — changes you can do to help your site’s ranking is to change the title tag to focus on one of your keywords.

Visually, the title tag is shown in the blue border window at the top your webpage when you are viewing your site in your browser.

If you do a View > Source when you are looking at your webpage you will see the actual HTML code of your page. The title tag is located at the top and will be within the tags.

What you want to do is make sure that your main keyword is within the title tag. This greatly helps the search engines to understand what the page is all about.

Here’s an important tip: Each PAGE of your website should have it’s own unique title, one that focuses on a different keyword. Too often we see websites that use the exact same title for each page.

Make sure that each page focuses on a separate keyword that you want to rank for in the search engines.

Onpage SEO Quick Tips

Here’s a quick list of important onpage SEO tips you can implement right away that can help with your search engine rankings

Title Tag

• Make sure your keywords are in your title tags.
• Place the keywords at the beginning of the title tag.
• Focus on just one keyword per page.
• Make the title tag a human readable, persuasive sentence.
• Match your title tag keyword with the content of your page.

Meta Description

• Make your meta description persuasive and alluring. Many search engines will display your meta description so it’s a good opportunity to appeal to the user.

H1, H2 Tags

• Near the top of the page use H1 tags around your main keyword.
• Near the top of the page use H2 tags around any secondary keywords.

Related Keywords

• Use related keywords and concepts throughout the page.

Internal Linking

• When linking to other pages in your site, use your keyword and related keywords in the anchor text.

SEO Basic Introduction

This is just a brief introduction to what is involved in doing Search Engine Optimization (SEO) for your site.

Many of these tips are easy enough for you — or your webmaster — to do on your own.

On Page and Off Page

SEO can be divided into two major sections. On Page and Off Page.

On Page are things that you can do directly to your own website. For example:

1. Changing the title of the webpage
2. Modifying the number of keywords on the page
3. Making your keywords bold
4. Adding related keywords to your page
5. Adding more pages to your website

Most of the On Page factors deal with making each page of your site very focused on a particular keyword and presenting the information so that is easy for a search engine — which is just a computer program — to understand.

Off Page are things you do that are outside of your own website. For example:

1. Writing articles and posting them to article directories
2. Social bookmarking your site
3. Posting comments to blogs
4. Posting to forums
5. Getting links from related sites

Most of the Off Page factors deal with getting links to your site. By getting more links, this greatly helps the search engines understand what your site is all about.